Within the 'On the Morning of the Club' Vogue Turkey July 2011 shoot models Viktoriya Sasonkina and Eliza Cummings play up fashionable looks from the night before. Half-dressed ensembles, chunky club shoes, messy hair and hungover looks round out this morning-after editorial. For those of us lucky enough to look half as put together as these models do after a night out on the town, these looks can be used for inspiration.
Implications - Through taking an unfortunate situation -- such as being hungover -- and transforming it into something fashionable and attractive, like this shoot does, companies can tap into to real-life scenarios. Viewers appreciate realistic imagery, and companies that promote products which accompany such situations will undoubtedly be attractive to consumers.