Nike's Commercial Shows the World's Most Celebrated Athletes as Babies

By: Riley von Niessen - Jul 25, 2016
References: nike & highsnobiety
In order to celebrate the upcoming Rio 2016 games, Nike created a humorous Olympics ad that portrays athletes like LeBron James, Mo Farah, Serena Williams, Neymar Jr. and more as babies.

The commercial, titled 'Unlimited Future,' begins with American actor Bobby Cannavale walking into a delivery room wearing a suit and abruptly shutting off the soothing music that is playing. The babies look up from their cribs and the actor begins to give them an inspirational speech, starting out by saying "Listen up babies, life's not fair, you get no say in the world you're born into."

He continues on to tell them "You don't decide how your story begins, but you do get to decide how it ends." The Nike Olympics ad ends with a baby standing up their crib, which Bobby Cannavale responds to by exclaiming "Yes!"