Beijing Games YouTube Channel

By: Bianca Bartz - Published: Aug 5, 2008 • References: youtube & uk.reuters
If you're like most us, you're ridiculously busy, and while you'd like to tune your TV into China to watch the Beijing Olympics, you just don't have the time. If this rings true, you'll be happy to know the highlights will be posted on YouTube!

The best of the games will be posted on the International Olympic Committee sponsored channel The average viewers of the Athens Olympics in 2004 was 40 and higher so the IOC hopes offering the videos through YouTube will help get younger generations interested in the games.

"The Olympic Games are not that credible or relevant to most young people in the developed or developing world," said Jon Tibbs, a public relations executive.

The Video On Demand clips will begin airing August 6, two days before the official opening ceremonies. Stats for Olympic VOD Trending: Older & Mild
Research: 3,523 clicks in 407 w
Interest: 4 minutes
Concept: Olympic VOD
Related: 51 examples / 39 photos
Segment: Males, 12-55
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