Clickable Shopping Videos
Inspired by the notion of video-branding and engaging shopping interactions, the shopping experience provided by The Row will allow consumers to watch featured videos and click the pieces they'd like to purchase with ease.
Implications - The idea for the clickable shopping video was inspired by The Row's holiday collection video that has neared almost one million views on YouTube. Ashley Olsen says, "we like the fact that this new shoppable video allows the viewer to engage in the content as well as the product." The sisters want to create an enjoyable and carefree shopping experience on the web.