The Row Website Will Provide You With an Awesome Consumer Experience

By: Amanda Chang - Published:   Updated: May 25 2011 • References: therow & style
With no intention of slowing down in regards to their business endeavors, Mary-Kate and Ashely Olsen presents their click-to-buy shoppable video, soon to be launched on The Row website.

Inspired by the notion of video-branding and engaging shopping interactions, the shopping experience provided by The Row will allow consumers to watch featured videos and click the pieces they'd like to purchase with ease.

Implications - The idea for the clickable shopping video was inspired by The Row's holiday collection video that has neared almost one million views on YouTube. Ashley Olsen says, "we like the fact that this new shoppable video allows the viewer to engage in the content as well as the product." The sisters want to create an enjoyable and carefree shopping experience on the web.

Stats for Clickable Shopping Videos Trending: Older & Chilly
Traction: 283 clicks in 210 w
Interest: 2.1 minutes
Concept: Olsen Twins The Row
Related: 64 examples / 49 photos
Segment: Females, 18-55+
Comparison Set: 23 similar articles, including: funky online fashion, easygoing fashion campaigns, and floral x-ray shopping bags.