It turns out that there's still life and purpose left in those old phone booths that litter the sidewalks of many cities.
A Hungarian concept to make old phone booths relevant again has been a resounding success thus far. Instead of making a call on your cell phone, this campaign suggests making a call using one of the charity booths instead; identifiable by the pink paint job and heart-shaped logo on the side. When users place a call using their change in the charity booths, the proceeds will go to a non-governmental charitable organization. Thus far, the campaign has brought indispensable revenue to charities for the blind in Hungary.
So not only will you be helping a charity out when you call up your friends or family, but you'll also be saving your battery and maybe even some cash on your cell phone bill. Who knew an old phone booth could do so much good.
Stats for Charity Phone Booths
Trending: Older & Mild
Research: 675 clicks in 171 w
Interest: > 3 minutes
Concept: Old Phone Booths
Related: 66 examples / 51 photos
Segment: Neutral, 4-55+
Comparison Set: 24 similar articles, including: social media kiosks, public phone fish tanks, and bubbly phone booths.
Charity Phone Booths
More Stats +/-
Public Phone Fish Tanks
Social Media Kiosks
Bubbly Phone Booths
Phone Booth Libraries
Sentimental Call-In Charity Ads