Superstar

This Sticker Campaign Convinces Husbands to Replace Old Furniture

By: Gil Haddi - Published: Mar 25, 2013 • References: larcenter.br and ibelieveinadv
The Lar Center home improvement store wants to help wives who need to convince their husbands to replace their old furniture.

For wives who are fed up with the ratty old sofa, dresser, table or fridge, but their husbands abide by the rule that "if it's not broken, it doesn't need to be fixed," these stickers may help sway opinions. Showing different types of damage, like cracks, scratches and tears, placing the sticker onto furniture will make it look as old and dingy as it feels.

A humorous campaign that is almost like a game, the Lar Center furnishing decal ads will encourage couples to point out all of the old furniture and replace it.