It's refreshing to see how a tactile campaign can get by with wasting as few resources as these Oinkster Burger Nickels do, though few businesses could boast such brilliance. The restaurant even released a run of coupons to attract new customers, but interestingly, they did not opt for paper.
Instead, these wood chip vouchers are made from timber scraps of unused futon bed frames. The 2ndwnd Interdisciplinary Design Studio used laser-cutting technology to excise these lumber coins from the thin strips, etching the image of a hamburger, barbecue flippers and the details of the promotion onto the surface of each. The Dutch Press had a hand in developing the aesthetic of these Oinkster Burger Nickels, but the overall teamwork that created this admirable system of reusable eco coupons is something to be commended.
What's Driving This Trend
- Eco-friendly Marketing
- Exploring alternative materials for coupons and vouchers to reduce waste and promote sustainability.
- Tactile Advertising
- Using physical and tactile elements in marketing campaigns to create a memorable and engaging experience for customers.
- Collaborative Design
- Bringing together diverse expertise and disciplines to create innovative and sustainable solutions in design and marketing.
Who This Affects Most
- Food and Beverage
- Opportunity for restaurants and food businesses to incorporate eco-friendly and creative marketing strategies to attract customers.
- Retail
- Exploring tactile and tangible marketing approaches to stand out in a competitive retail landscape.
- Design and Advertising
- Collaborative design studios and agencies can explore innovative materials and approaches in their client projects to drive sustainability and engagement.
