The OH.NO.SUMO Stairway Cinema is one movie experience that is truly communal and cozy. OH.NO.SUMO is an experimental design collective that strives to create installations that engages the public in an unorthodox manner.
The pop-up theater is constructed on a busy street corner in Auckland, New Zealand as a solution for disengaged citizens waiting for the bus. Normally people would tap away on their mobile devices or read the paper, isolating themselves from the rest of the world. The OH.NO.SUMO Stairway Cinema is constructed of timber and a red fabric that provides shelter and a peculiar dotted interior. Cushioned seats let patrons sit back and enjoy the feature film in the comforts of this converted stairway.
Movies have been a humble and timeless way for people to bond -- what better way to pass the commute time than with a casual flick.
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Research: 2,819 clicks in 200 w
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Concept: Oh No Sumo Stairway Cinema
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Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: cardboard box pop-up shops, 80 imaginative pop-ups, and modular cubed pop-ups.
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