The OH.NO.SUMO Stairway Cinema Brings Communities Together

By: Shiori Mine - Published: Jun 25, 2012 • References: ohnosumo & dezeen
The OH.NO.SUMO Stairway Cinema is one movie experience that is truly communal and cozy. OH.NO.SUMO is an experimental design collective that strives to create installations that engages the public in an unorthodox manner.

The pop-up theater is constructed on a busy street corner in Auckland, New Zealand as a solution for disengaged citizens waiting for the bus. Normally people would tap away on their mobile devices or read the paper, isolating themselves from the rest of the world. The OH.NO.SUMO Stairway Cinema is constructed of timber and a red fabric that provides shelter and a peculiar dotted interior. Cushioned seats let patrons sit back and enjoy the feature film in the comforts of this converted stairway.

Movies have been a humble and timeless way for people to bond -- what better way to pass the commute time than with a casual flick. Stats for Communal Corridor Theaters Trending: Older & Chilly
Research: 2,819 clicks in 204 w
Interest: 4 minutes
Concept: Oh No Sumo Stairway Cinema
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: cardboard box pop-up shops, 80 imaginative pop-ups, and modular cubed pop-ups.