Commissioned by advertising agency Y&R Bogota in Colombia, the Ofixpres ads emphasize the different perceptions of each reader through the use of a highlighter. The image featuring Le Petit Prince illustrates how each reader would accordingly focus on a different aspect of the book; a corny boyfriend would be fixated on the flower and a lumberjack would highlight the trees.
You don't necessarily need to have read these books to appreciate these Ofixpres ad campaign. Discussing a novel with anyone will have you realize that everyone has different interpretations and that is exactly what these Ofixpres ads convey.
Implications - Consumers are drawn to images they can relate to. Making a reference to something familiar is appealing to customers who desire a connection to the purchases they make. Focusing on this need for a deeper relationship could help a company in growing their brand.