This Montreal-Based Office Has an Eye-Catching Lobby Area
Mishal Omar — October 4, 2016 — Art & Design
References: contemporist
The Montreal, Canada-based office for 'Lightspeed' found an interesting way to showcase its office logo for people who enter the space.
Upon entrance, visitors to this office are introduced to a space that fuses modern design with the original structure of the building, revealing a predominantly black and white area with a large exposed brick wall. At the front desk is where the office logo is presented, with the entire graphic taking up part of the wall behind the desk, the desk itself and the floor. The logo has been presented in a way that viewers are only able to see its actual shape when standing at a specific angle.
This illusory office logo gives the space a playful aura that visitors, clients and potential clients are all able to appreciate.
Upon entrance, visitors to this office are introduced to a space that fuses modern design with the original structure of the building, revealing a predominantly black and white area with a large exposed brick wall. At the front desk is where the office logo is presented, with the entire graphic taking up part of the wall behind the desk, the desk itself and the floor. The logo has been presented in a way that viewers are only able to see its actual shape when standing at a specific angle.
This illusory office logo gives the space a playful aura that visitors, clients and potential clients are all able to appreciate.
Trend Themes
1. Illusory Design - Incorporating illusory elements into design can create a playful and engaging atmosphere in office spaces.
2. Interactive Branding - Using interactive elements like hidden logos can help businesses create a unique and memorable brand experience.
3. Spatial Design Integration - Integrating visual elements into the physical space can make office designs more immersive and visually striking.
Industry Implications
1. Architecture and Interior Design - Architectural firms and interior design companies can explore illusory design techniques to create visually stunning and captivating office spaces.
2. Branding and Marketing - Brands and marketing agencies can leverage interactive branding strategies, like hidden logos, to create unique and memorable experiences for their customers.
3. Art and Graphic Design - Artists and graphic designers can experiment with integrating visual elements into physical spaces, bridging the gap between art and design.
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