The Purple Fashion Off The Black editorial is characterized by a dreary and arguably sinister mood. Model Lily McMenamy looks much like a witch in the series which was orchestrated by photographer Olivier Zahm.
Zahm chose to work with black and white finishes only, an ironic choice given the Off The Black title. He nonetheless made the apparel displayed come alive with the help of stylist Marine Braunschvig.
Executed on behalf of Braunschvig were a series of Wednesday Adams-esque ensembles. This came to the Purple Fashion fore via McMenamy's wide brimmed witch hats, elongated floor-length dresses and layered frocks. When paired with make up artist Sergio Corvacho's dark eyeliner, she looked like the prototypical image of grunge.
Why This Trend Is Growing
- Dark Fashion
- Disruptive innovation opportunity: Explore sustainable materials and technology for creating eco-friendly dark-themed apparel.
- Grunge Revival
- Disruptive innovation opportunity: Develop a modernized grunge fashion line that incorporates elements of nostalgia with contemporary design.
- Monochromatic Photography
- Disruptive innovation opportunity: Combine monochromatic photography with augmented reality to create immersive visual experiences for fashion editorials.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate virtual reality technology into the fashion industry to enhance online shopping experiences.
- Photography
- Disruptive innovation opportunity: Develop AI-powered photo editing software that automatically enhances black and white images for a unique artistic effect.
- Makeup
- Disruptive innovation opportunity: Create cruelty-free and vegan makeup products specifically designed to achieve the grunge-inspired dark and edgy look.
