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The Purple Fashion Off the Black Editorial Features a Dark Mood

By: Jordy Eleni - Published: • References: purple.fr & mode.newslicious.net
The Purple Fashion Off The Black editorial is characterized by a dreary and arguably sinister mood. Model Lily McMenamy looks much like a witch in the series which was orchestrated by photographer Olivier Zahm.

Zahm chose to work with black and white finishes only, an ironic choice given the Off The Black title. He nonetheless made the apparel displayed come alive with the help of stylist Marine Braunschvig.

Executed on behalf of Braunschvig were a series of Wednesday Adams-esque ensembles. This came to the Purple Fashion fore via McMenamy's wide brimmed witch hats, elongated floor-length dresses and layered frocks. When paired with make up artist Sergio Corvacho's dark eyeliner, she looked like the prototypical image of grunge. Stats for Stylishly Sinister Photoshoots Trending: Older & Warm
Traction: 10,555 clicks in 82 w
Interest: 4 minutes
Concept: Off The Black
Related: 101 examples / 78 photos
Segment: Females, 18-35
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