Superstar

The Octovo Collection by Ammunition is Made for the Attention Economy

By: Meghan Young - Published: Jul 17, 2013 • References: ammunitiongroup and fastcodesign
The Octovo Collection is inspired by the idea of an Attention Economy: a concept that now refers to the scarcity of human attention due to today's information-flooded world. It is comprised of travel goods such as wallets and carry-on bags that not only store and hide away money and credit cards, but devices such as phones and tablets as well.

Designed by Ammunition, a studio based in San Francisco, California, the Octovo Collection is specifically made up of seven pieces. Ammunition Partner Matt Rolandson says, "Wouldn’t it be interesting to build a travel brand around paying attention to your senses and moving through the world?" Clean and sophisticated, the pieces in the Octovo Collection looks to be made with professionals in mind. They are predominantly fashioned out of different types of leather.