ochs und junior Teases the British Racing Green 'Due Ore' Watch
Kanesa David — July 27, 2023 — Fashion
References: ochsundjunior.swiss & hypebeast
Swiss watchmaker ochs und junior is expanding its collection of timepieces with the introduction of the new 'due ore' model, featuring a striking British Racing Green dial.
The new watch is encased in a 42mm grade 5 titanium case and boasts a unique, two-part modular design. Adhering to the brand's "radical simplicity" philosophy, the dial incorporates a two-time zone disc, swirling machining, and milling traces, adorned with only a simple handset and Roman and Arabic numerals.
The 'due ore' also boasts Swiss-made ETA 2824-2 movement, which grants the watch a 38-hour power reserve and a water resistance rating of up to 100 meters.
The 'due ore' model is priced at 3,500 CHF (approximately $4,086 USD) and is set to be available for purchase in October 2023. Pre-orders are currently open through ochs und junior's official website.
Image Credit: ochs und junior, hypebeast, ochsundjunior.swiss
The new watch is encased in a 42mm grade 5 titanium case and boasts a unique, two-part modular design. Adhering to the brand's "radical simplicity" philosophy, the dial incorporates a two-time zone disc, swirling machining, and milling traces, adorned with only a simple handset and Roman and Arabic numerals.
The 'due ore' also boasts Swiss-made ETA 2824-2 movement, which grants the watch a 38-hour power reserve and a water resistance rating of up to 100 meters.
The 'due ore' model is priced at 3,500 CHF (approximately $4,086 USD) and is set to be available for purchase in October 2023. Pre-orders are currently open through ochs und junior's official website.
Image Credit: ochs und junior, hypebeast, ochsundjunior.swiss
Trend Themes
1. British Racing Green - The introduction of the new 'due ore' model featuring a striking British Racing Green dial presents an opportunity for disruptive innovation in the watch industry.
2. Modular Design - The two-part modular design of the 'due ore' watch opens up possibilities for disruptive innovation in the luxury watch market.
3. Swiss-made Movement - The incorporation of the Swiss-made ETA 2824-2 movement in the 'due ore' watch creates a potential for disruptive innovation in the timepiece industry.
Industry Implications
1. Watch - The British Racing Green dial in the 'due ore' watch presents a disruptive innovation opportunity in the luxury watch industry.
2. Luxury - The modular design of the 'due ore' watch offers a disruptive innovation opportunity in the luxury goods industry.
3. Timepiece - The Swiss-made movement in the 'due ore' watch introduces a potential for disruptive innovation in the timepiece industry.
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