The OCD Foundation's shortest commercial ever has hit YouTube to promote the difficulties of obsessive-compulsive disorder. To really make viewers understand the effects of this disease, the ad is run in the same way a person with OCD experiences her thoughts and actions.
This record-breaking ad is only one-second long, so if you don't pay attention, then you are sure to miss the message. However, by making the commercial in this manner it forces users to take a second look. People with OCD are tormented by uncontrollable thoughts that cause them to repeat certain actions over and over again. With the OCD Foundation's shortest commercial campaign, viewers get a sense of just how quickly these thoughts come and go and get to experience the urge to return to these thoughts multiple times.
Stats for One-Second Ads
Trending: Older & Warm
Research: 2,651 clicks in 261 w
Interest: > 3 minutes
Concept: OCD Foundation Shortest Commercial Ever
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
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