Darkly Sweet Fashion

Obsessed with Candy by Marko Arsic Revolves Around Confections

The Obsessed with Candy photoshoot revolves around two things that will tempt many women easily: dessert and fashion. Although the two have been paired together before, this time around the photographer has decided to take a darker turn instead of focusing on bright lights to bring attention to the pastel wares.

Shot by photographer Marko Arsic and art directed by Teodora Petrovic for NeWave project, the Obsessed with Candy photoshoot shows that indulgences do not necessarily occupy the realm of good. That said, models Isidora and Neda appear to be enjoying themselves immensely. Beautifully decked out in lavish pearls and lace by stylist Sofija Musicki, they enjoy their cupcakes and macarons in style. The dresses and shoes were designed by Ana Ljubinkovic.

Darker Fashion
Opportunity for fashion designers to explore the edgier side of dessert-inspired fashion.
Indulgence Photography
Photographers can capture the alluring allure of indulgent treats in a darker, more provocative light.
Lavish Styling
Stylists can experiment with opulent pearls and lace to create a decadent visual experience.

Who This Affects Most

Fashion
The fashion industry can embrace the trend of combining sweet treats and darker aesthetics.
Photography
Photography industry can cater to the demand for edgy and provocative images of indulgent desserts.
Styling
Styling industry can explore the use of opulent materials to create luxurious and tempting fashion looks.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 74%
Freshness 8%