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Barack Obama is shelling out $5 million to appear in advertisements throughout the duration of the Beijing Olympics.

The China games are an opportune moment to bask in the media limelight, and as of August 8, 2008, Senator Obama will join brands like McDonald's and Anheuser-Busch with multi-million dollar exposure on NBC Universal's Olympics coverage.

No American presidential candidate has done something like this since Republican Sen. Bob Dole in 1996.

NBC will feature 3,600 hours of Olympics coverage, but there's no word on how much time Obama's $5 million will buy him.