The O Kitchen includes a dishwasher, microwave, sink and refrigerator. This sounds stupendous for people who want their own utilities, but don't quite have the space. Studio apartment dwellers, hold on, help is on the way. The O Kitchen can, and will, save you from your torment.
Implications - Consumers are attracted to designs they haven't seen before. Contemporary shoppers who are feeling the monotony of products out there are looking for ones that push the limits on what is possible. Companies attempting to increase their appeal could focus on this.