Implications - With traditional means of advertising over saturating the market and becoming negligible, marketers must find more inventive ways to garner the attention of their potential customers. Publicity stunts such as the NZDating bus represents a shift from conventional marketing to events-based occurrences that generate media attention by being newsworthy.Stats for NZDating Buses Trending: Older & Buzzing
Traction: 19,723 clicks in 415 w
Interest: 4 minutes Concept: NZDating Buses
Related: 52 examples / 40 photos
Segment: Neutral, 18-55 Comparison Set: 19 similar articles, including: anti-littering gum wrappers, eclectic expressive editorials, and green tomato cocktails.