You would never guess any of the models in the NY Times Boy Crazy editorial are actually female upon first glance.
The NY Times Boy Crazy photo shoot definitely plays on androgyny in a big way. Photographer Hedi Slimane captures the models as they don big jackets accompanied by slicked back hair reminiscent of the movie Grease.
With the caption, "Take the shirt off his back, but add your own feminine charms" in place, it's clear that stealing your boyfriend's clothes has never been more in fashion.
Implications - Female consumers are beginning to look for less traditionally feminine styles. Designs that are more masculine allow women to explore different sides of themselves. Companies could come out with more pieces like this in order to answer the demand to make more abstract fashion statements.
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Concept: NY Times Boy Crazy
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Segment: Males, 18-55
Comparison Set: 32 similar articles, including: sensual spunky photography, iconic chameleon models, and fierce couture captures.
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