Looks don't matter so much when it comes to sporting equipment with a priority for protection and practicality, but it's impossible to ignore the palatable appearance of the Nutcase Watermelon Helmet.
The maker of the Street Collection Gen2 bicycle helmet is known for manufacturing an extensive and unusual selection of peculiar-looking precautionary headgear, and it's items like this that set such products apart from competing companies'. Once the safety presentation has been made, consumers choose their protective wear based on visually iconic qualities.
Few padded hats could embrace the iconic concept as well as the Nutcase Watermelon Helmet does, given that in shape and size, the gear is already primed for a paint job to disguise it as the delicious tropical fruit. The addition of dark and light green stripes to this safety shell makes the wearer look like he's sporting sweet cucurbitaceae on his head.
Stats for Melon Head Protectors
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Research: 34,020 clicks in 253 w
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Concept: Nutcase Watermelon Helmet
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: geeky biker headgear, tire-clamping cycle security, and pilot-inspired headgear.
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