Stam is snapped wearing designs by Dior, Just Cavalli, Gianfranco Ferre and Christian Louboutin for the stylish spread. In the pictorial labeled 'Heroine' Jessica Stam shows off her svelte model curves with thigh-high hemlines and plunging necklines.
Implications - With so many products saturating the marketplace, companies must find alternative ways to gain attention from the busy consumer. Using sexual appeal is a great way to hone in on an innate human desire in order to sell a product. Companies that use this marketing technique will see large returns in the future.