Talented

Nue Gallery Competition Winner Creates New Package for Diamonds

By: Josh Mears - Published: • References: cargocollective & thedieline
Nue Gallery had the tricky task of establishing its brand and trying to differentiate it from other jewelry companies, so they turned to students and created a challenge to design the new packaging format. The winner of the Nue Gallery design challenge was Kristy Birtwistle, a graphic design and illustrator from Victoria University, Australia.

The challenge to create modern, sleek and elegant design for Nue Gallery was met with this geometrical origami-style packaging. The packaging for the design "came from the idea of light refracting off of a diamond, which also gave the package its shape and unique opening mechanism," according to the site.

The design is a pyramid when fully wrapped, but once opened, it blooms to reveal a rather lifelike finger exhibiting the ring. Stats for Blooming Jewelry Boxes Trending: Older & Mild
Traction: 4,566 clicks in 138 w
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Concept: Nue Gallary
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Segment: Females, 12-55
Comparison Set: 30 similar articles, including: curler-inspired accessories, adorable architectural jewelry, and organic carved jewelry.