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Novo Typo Creates a Typeface from Flowers and Foliage

By: Tia Clarke - Published: • References: novotypo.nl & designtaxi
Amsterdam-based design studio Novo Typo has created an entire typeface using elegant flowers and foliage. The imaginative typefaces would be perfect for a formal event like a wedding or lavish ball. The company say its re-created the alphabet in natural form for an eco-friendly printing company that wanted to reflect its commitment to the environment.

In today's image-obsessed culture, these designs will probably prove very successful for the company. A poster made using a distinctive typeface such as this is sure to gain attention over a dull Helvetica font any day.

This is just one example I have seen recently of nature and flowers in particular being used in modern contemporary design, from fashion editorials to floral prints. Stats for Botanical-Infused Typography Trending: Older & Buzzing
Traction: 6,677 clicks in 80 w
Interest: 2.2 minutes
Concept: Novo Typo
Related: 86 examples / 66 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: courtly couture editorials, fashionable flower arrangement lookbooks, and imposing floral displays.