Novo Typo Creates a Typeface from Flowers and Foliage

By: Tia Clarke - Published: Apr 8, 2013 • References: & designtaxi
Amsterdam-based design studio Novo Typo has created an entire typeface using elegant flowers and foliage. The imaginative typefaces would be perfect for a formal event like a wedding or lavish ball. The company say its re-created the alphabet in natural form for an eco-friendly printing company that wanted to reflect its commitment to the environment.

In today's image-obsessed culture, these designs will probably prove very successful for the company. A poster made using a distinctive typeface such as this is sure to gain attention over a dull Helvetica font any day.

This is just one example I have seen recently of nature and flowers in particular being used in modern contemporary design, from fashion editorials to floral prints. Stats for Botanical-Infused Typography Trending: Older & Buzzing
Research: 7,747 clicks in 164 w
Interest: 2.2 minutes
Concept: Novo Typo
Related: 94 examples / 72 photos
Segment: Neutral, 18-55+
Comparison Set: 34 similar articles, including: courtly couture editorials, fashionable flower arrangement lookbooks, and imposing floral displays.