Kraft is Launching Vegan Cheese Singles Following Partnership with NotCo
Colin Smith — October 26, 2022 — Business
References: kraftheinzcompany & vegnews
Kraft announced the 'NotCheese American Style Plant-Based Slices,' a vegan-friendly alternative to the iconic Kraft American Cheese Slices. The vegan alternative was designed with NotCo, the food technology company working as a joint entity with Kraft to create vegan and plant-based offerings for each of Kraft's iconic dairy products.
The NotCheese American Style Plant-Based Slices are made with coconut oil, corn starch, chickpea protein, and water, making them vegan, and healthier when compared to many competitors.
The initial release of the NotCheese American Style Plant-Based Slices will see three types of dairy-free cheeses on retail shelves, including American, provolone, and cheddar. The products will first be tested in Cleveland, Ohio, at several supermarkets across the state. If this testing phase proves successful, the cheese slices will see a larger nationwide release in 2023.
Image Credit: Kraft Heinz
The NotCheese American Style Plant-Based Slices are made with coconut oil, corn starch, chickpea protein, and water, making them vegan, and healthier when compared to many competitors.
The initial release of the NotCheese American Style Plant-Based Slices will see three types of dairy-free cheeses on retail shelves, including American, provolone, and cheddar. The products will first be tested in Cleveland, Ohio, at several supermarkets across the state. If this testing phase proves successful, the cheese slices will see a larger nationwide release in 2023.
Image Credit: Kraft Heinz
Trend Themes
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2. Plant-based Ingredients - Using plant-based ingredients in food production creates an opportunity for the food industry to cater to consumers who want healthier and sustainable food options.
3. Healthier Cheese - The creation of healthier cheese options will disrupt the traditional dairy industry and offer consumers a healthier and sustainable alternative.
Industry Implications
1. Food Technology - Food technology companies have an opportunity to partner with traditional food companies in creating innovative food options that cater to consumers who are looking for healthier and more sustainable food alternatives.
2. Dairy Alternatives - The demand for dairy alternatives is growing, creating an opportunity for companies to create plant-based and vegan-friendly products like cheese slices to disrupt the traditional dairy industry.
3. Sustainable Food - The push for sustainable food practices creates an opportunity for food companies to explore using plant-based and vegan ingredients in food production, including cheese, for more sustainable food options.
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