Austrian outdoor outfitter company Northland Professional has the right idea to get potential customers excited about their accessories. They've outfitted 50 billboards with a picture of a nude and shivering man and affixed 20 items on each billboard.
Passersby are free to pluck the outdoor accessories right from the billboard and take them home, free of charge. Northland Professionals plans to replenish each billboard's supply of free schwag every other day.
The campaign will cost Northland Professionals 35,000, and it will run through the end of November in the city of Ganz.
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