Ingela Klemetz-Farago styled the book while traveling with her photographer husband Peter Farago across the Arctic plains and forests. They carried the Chanel pieces to be shot for the book in a suitcase for the duration of their adventure. Capturing about 300 different looks, the Northern Women in Chanel book celebrates the "ethereal models of Scandinavian and Baltic descent, many of whom have played muse to creative director Karl Lagerfeld," according to Vogue.
The Northern Women in Chanel book definitely breathes a breath of fresh air among the at times stuffy high fashion sphere.
Implications - With so many technological advancements emerging each day, modern-day consumers are looking for ways to stay connected to nature. Everyday products that offer customers the ability to stay eco-conscious are appealing to those with fast-paced lifestyles. Focusing on this desire for more sustainable options could help a company attract more buyers.