The North Face and Supreme Join Forces Yet Again on Bold Looks
References: supremenewyork & highsnobiety
The North Face and Supreme work in collaboration yet again on a whole collection of co-branded silhouettes. The capsule is full of outdoorsy staples that are decorated with bold prints and color palettes. This upcoming season, the silhouettes are detailed with a choice of three different colors predominantly, including red, blue, and black.
The capsule is made up of familiar pieces including the Nuptse Blanket, the Nuptse Vest, Nuptse Jacket, and the Nuptse Pants. All of the items are waterproof and constructed from a breathable nylon material filled with 700-Fill down insulation. The rest of the collection includes the lighter Mountain Light Jacket that has a seam-sealed DryVent nylon, the Utility Tote bag, the Camp Duffle Bag, and the insulated Traction Mule that rests on a durable rubber outsole.
Image Credit: Supreme
The capsule is made up of familiar pieces including the Nuptse Blanket, the Nuptse Vest, Nuptse Jacket, and the Nuptse Pants. All of the items are waterproof and constructed from a breathable nylon material filled with 700-Fill down insulation. The rest of the collection includes the lighter Mountain Light Jacket that has a seam-sealed DryVent nylon, the Utility Tote bag, the Camp Duffle Bag, and the insulated Traction Mule that rests on a durable rubber outsole.
Image Credit: Supreme
Trend Themes
1. Bold Patterned Outerwear - This trend in outerwear design can be adapted to other fashion categories such as activewear or swimwear to create disruptive and eye-catching designs.
2. Collaborative Capsule Collections - This trend of partnering with other brands to create limited edition collective pieces can be applied to other industries such as beauty or food to create buzz and promote collaboration between companies.
3. Sustainable and Functional Materials in Fashion - This trend of using waterproof and breathable materials that have insulation can be extended to other areas such as construction or outdoor gear to create more practical and functional products.
Industry Implications
1. Fashion - This industry can benefit by experimenting with new partnerships and creating unique limited edition collections that provide new design opportunities.
2. Active Lifestyle - This industry can incorporate bold patterns and functional materials into activewear pieces for those who value style while remaining active and comfortable.
3. Outdoor Gear - This industry can adapt the trend of using sustainable and functional materials in their products to provide more practical and eco-friendly options for consumers who enjoy outdoor activities.
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