The idea of wearing a dress while swimming seems completely impossible, so wearing it on land is the perfect alternative and that is exactly what the Norma Kamali Swim Dress lets you do.
The dress allows you to look like you're wearing a cover-up for the beach but in the most classy way possible. Made of lace and mesh, the Norma Kamali Swim Dress is the perfect way to look glamorous in the summer. The full body suit underneath paired with the flowy skirt gives it a look that is definitely unique.
With this swim dress, you'll look like Little Mermaid on land.
Implications - Although modern society presents many skin-revealing looks, consumers are beginning to seek out alternatives. More subdued pieces are appealing to shoppers who want to be modern while staying classic. Designers attempting to expand their brand could come out with subtler styles.
Stats for Glamorous Mermaid-Inspired Fashion
Trending: Older & Average
Research: 6,043 clicks in 253 w
Interest: 4 minutes
Concept: Norma Kamali Swim Dress
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: upscale sensual shoots, 100 marvelous minimalist fashions, and fashion heiress wedding photos.
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