The world of fashion can often take itself far too seriously and for this year's Nordstrom Anniversary Sale this year, the department store chain is lightening up and helping consumers to see its funny side.
Nordstrom named four "funny faces" for its Anniversary Sale, including YouTuber Liza Koshy, writer, producer and actor Daniel Levy, 2 Dope Queens comedian Phoebe Robinson and actress Hannah Simone from New Girl. Together, these influencers show off their love of fashion, humor and a good bargain.
The Nordstrom Anniversary Sale is a once-a-year event that began in the 1960s, offering consumers access to brand-new arrivals from a diverse group of designers and labels at highly discounted prices for a limited time.
Why This Trend Is Growing
- Comedic Fashion Campaigns
- Opportunity for fashion brands to use humor in their marketing campaigns to connect with consumers and differentiate themselves.
- Influencer Partnerships
- Opportunity for brands to collaborate with popular social media influencers to promote their products in a humorous and relatable way.
- Limited Time Sales Events
- Opportunity for retailers to create excitement and urgency among consumers by hosting exclusive sales events with highly discounted prices for a limited time.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity for fashion brands to experiment with unconventional and humorous marketing strategies.
- Entertainment
- Disruptive innovation opportunity for entertainment companies to harness the power of influencers in their marketing campaigns.
- Retail
- Disruptive innovation opportunity for retailers to create unique sales events that engage consumers and drive sales.
