According to the watch brand Nooka, "time is the most ubiquitous thing we experience," and as such, the brand has created the Nooka app, an iPhone app that provides an interesting visualization of time through eye-catching graphics and colors.
The Nooka app is customizable, allowing users to choose how they want their time displayed from a selection of Nooka's most popular watch faces -- its 'zot,' 'zenh' and 'zirc' watches -- as well as full customization of colors. In addition to the customizable 'Yourtime' feature, the Nooka app offers 'Worldtime,' 'Stopwatch' and 'Timer.' With Worldtime, you can keep track of the time of different cities around the world and have them displayed on a visual timetable. The Stopwatch and Timer functions let you keep track of your time on tasks and set alarms.
What sets the Nooka app apart from traditional time-based apps is that Nooka uses its signature watch display, a display that applies basic mathematical principles to ensure that it is simple enough for everyone to use.
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Concept: Nooka App
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Segment: Neutral, 12-55
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