Nongshim Launches the New Super Spicy 'Shin Ramyun The Red'
Kanesa David — July 31, 2023 — Lifestyle
References: eng.nongshim & hypebeast
Nongshim, a prominent food and beverage brand based in South Korea, is set to introduce an innovative addition to its renowned Shin Ramyun product line – 'Shin Ramyun The Red.' Nongshim's Shin Ramyun line has garnered substantial recognition over the years, serving as a convenient and accessible meal for all.
Leveraging its established reputation, the company now seeks to elevate its flagship product's appeal for consumers that enjoy copious amounts of heat. The fiery iteration of the popular ramen offering has been significantly heightened, attaining a noteworthy 7,500 SHU (Scoville Heat Units) as opposed to the original 3,400 SHU.
Beyond amping up the heat, Nongshim has included additional enhancements to fortify the overall flavor profile of 'Shin Ramyun The Red.' Key additions to the ingredients list include thick beef, flavorful shiitake mushrooms, nutritious bok choy, and a more substantial broth consistency.
Image Credit: Nongshim, hypebeast, eng.nongshim
Leveraging its established reputation, the company now seeks to elevate its flagship product's appeal for consumers that enjoy copious amounts of heat. The fiery iteration of the popular ramen offering has been significantly heightened, attaining a noteworthy 7,500 SHU (Scoville Heat Units) as opposed to the original 3,400 SHU.
Beyond amping up the heat, Nongshim has included additional enhancements to fortify the overall flavor profile of 'Shin Ramyun The Red.' Key additions to the ingredients list include thick beef, flavorful shiitake mushrooms, nutritious bok choy, and a more substantial broth consistency.
Image Credit: Nongshim, hypebeast, eng.nongshim
Trend Themes
1. Super Spicy Foods - The introduction of 'Shin Ramyun The Red' highlights the growing trend of super spicy foods, catering to consumers who enjoy intense heat.
2. Enhanced Flavor Profiles - 'Shin Ramyun The Red' showcases the trend of food products incorporating additional ingredients to elevate the overall flavor profile and provide a more satisfying culinary experience.
3. Heat Measurement Standardization - The use of Scoville Heat Units (SHU) in measuring the spiciness of Nongshim's ramen indicates the trend of standardizing heat levels in food products for consumer reference.
Industry Implications
1. Food and Beverage - The launch of 'Shin Ramyun The Red' presents an opportunity for the food and beverage industry to cater to the increasing demand for super spicy food items.
2. Ready-to-eat Meals - Nongshim's innovative addition to its Shin Ramyun line taps into the ready-to-eat meals industry, offering a convenient and flavorful option for busy consumers.
3. Seasonings and Condiments - The inclusion of thick beef, shiitake mushrooms, and bok choy in 'Shin Ramyun The Red' presents potential opportunities for the seasonings and condiments industry to create new flavor combinations.
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