Nona Source Gives Fabrics a Second Chance Through E-Commerce
Josh Thompson-Persaud — May 5, 2021 — Eco
References: nona-source & cpp-luxury
Nona Source is an e-commerce start-up engineered by Romain Brabo, Marie Falguera, and Anne Prieur de Perray to reallocate exclusive luxury fabrics, specifically those of LVMH, away from wasted couture storage and into the hands of designers. The digital platform allows designers to shop for already-made high-quality, high-performance fabrics, averting the usage of valuable virgin materials that contribute to climate change through their carbon footprint.
Focused on replicating the in-house fabric shopping experience, The Nona Source platform utilizes high-resolution images of the luxury fabrics to accurately capture their nuanced textures. The digital storefront features an expansive selection of fabrics ranging from cotton and linen all the way to leather and silk in an assortment of rich colors. An integrated search and filter function allows designers to quickly locate and purchase exactly what they're looking for.
Image Credit: Nona Source
Focused on replicating the in-house fabric shopping experience, The Nona Source platform utilizes high-resolution images of the luxury fabrics to accurately capture their nuanced textures. The digital storefront features an expansive selection of fabrics ranging from cotton and linen all the way to leather and silk in an assortment of rich colors. An integrated search and filter function allows designers to quickly locate and purchase exactly what they're looking for.
Image Credit: Nona Source
Trend Themes
1. Luxury-fabric Resale - There is a growing trend toward luxury-fabric resale platforms that aim to re-allocate exclusive, high-performance textiles away from couture storge and into the clutches of eager designers.
2. Sustainable Fashion - Sustainable fashion practices that mitigate the environmental impact of production and consumerism are driving the alternative fabric market to luxury fashion fabrics and exclusive textiles.
3. Digital Fabric Shopping - A growing trend towards digital shopping has created opportunities for innovative online retailers to recreate the luxury fabric shopping experience via high-resolution visuals, search and filter options and an expansive selection of fabrics.
Industry Implications
1. Luxury Fashion - Luxury fashion and couture designers who consider reselling high-performance fabrics are uniquely positioned to take advantage of the growing trend toward more sustainable and eco-friendly production practices.
2. Textile Manufacturing - Textile manufacturing companies specialized in the production of sustainable textiles will continue to see opportunities emerge in the coming years, as the movement toward sustainable fashion production continues to gain traction.
3. E-commerce - Opportunities for e-commerce platforms will continue to emerge as retailers experiment with new sales modalities and digital shopping experiences that cater to designers and textile manufacturers.
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