Nom de Guerre F/W ‘09 Blends Soccer Gear and Military Chic
Nom de Guerre pairs these fleece pieces are paired with coated outerwear and military-inspired fabrics like ballistic nylon for an unusual but awesome Fall/Winter 2009 collection.
Implications - Consumers are gravitating towards comfort over aesthetics as of late. While they have a desire for objects that are visually enticing, they want them to be made from materials that are wearable. Companies should consider how they can combine comfort and style without sacrificing either.