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Luciano Carvari's ‘No White' Ads Push Boundaries

By: Robyn Currie - Published: • References: carvari & homotography.blogspot
Luciano Carvari’s ad campaign titled ‘No White’ is absolutely, out of control, amazing. It looks like they figured they should go big, or go home. They sure went big with the ‘No White’ ads.

While the ads are from a few seasons back, they continue to be inspirational today. The art direction of the visually stunning shots is amazing, and that is an understatement. Consistently maintaining that the shoes and bags are the only things in the shots that are not pallid or drab, the ‘No White’ ads force the eye to focus on them, while taking in the whole shot. Which, for the the most part are feasts for the eyes, with action and emotion being evoked continually throughout. Stats for Bondage Ad Campaigns Trending: Older & Warm
Traction: 20,728 clicks in 262 w
Interest: 4 minutes
Concept: Bondage Ad Campaigns
Related: 98 examples / 75 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: comic book naughty, bondage x-ray t-shirts, and fashion leather shackles.