Nasty Gal’s ‘No Shirt No Shoes No Service’ editorial by photographer Hugh Lippe showcases Women New York model Behati in a series of tough rough rider ensembles.
Behati’s corn rows, bandanas and generally firm demeanor were played up on with the help of stylist William Graper’s choice of crop leather jackets, transparent platform boots, ripped shorts and heavy metallic jewelry. These street-savvy looks are central to the Nasty Gal brand which has flourished by way of its daring in your face pieces.
Lippe’s faded shots added an old school feel to No Shirts No Shoes No Service. His approach falls in line with Nasty Gal’s love of 80s and 90s apparel, present on the site in the forms of combat boots and studded jean jackets.
Stats for Rough Rider Fashion Displays
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Interest: 4 minutes
Concept: No Shoes No Shirt No Service
Related: 111 examples / 85 photos
Segment: Females, 12-35
Comparison Set: 40 similar articles, including: gritty greasy-haired editorials, nautical biker lookbooks, and punk-chic pictorials.
Rough Rider Fashion Displays
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