Superstar

The NK Stockholm Spring Scent Campaign Stars Johanna Jonsson

By: Meghan Young - Published: • References: nk.se & fashiongonerogue
There is a perfume out there for people of all walks of life and the NK Stockholm Spring Scent ad campaign proves it. At least, when it comes to the different tastes and styles of fashionable women. Model Johanna Jonsson embraces multiple personalities to capture the essence of each scent. Whether a woman is a clubbing diva, elegant socialite or natural beauty, the Swedish retailer has her covered in the fragrance department.

The NK Stockholm Spring Scent ad campaign was shot by photographer Jesse Laitinen with art direction by Garbergs. It promotes the perfumes of Yves Saint Laurent, Jimmy Choo, Profumum and more. Jonsson's transformative looks were achieved by hairstylist Linda Shalabi and makeup artist Ignacio Alonso. Stats for Multi-Personality Perfume Ads Trending: Older & Buzzing
Traction: 4,843 clicks in 72 w
Interest: 2.9 minutes
Concept: NK Stockholm Spring Scent
Related: 87 examples / 67 photos
Segment: Females, 18-55+
Comparison Set: 32 similar articles, including: 60s citrus campaigns, quirky lingerie ads, and print-loving urban fashion.