But the greatest part of this bad boy is its wood face. That's right, the Nixon "The Mellor" watch is all about the hardwood appeal, something wearable that will let you take your much-beloved rustic retreat with you wherever you go.
Implications - Despite the recent downturn of the economy, there is still a strong market for ultra luxury items. Companies that seek to appeal to this affluent segment of society would be wise to include advertising that shows people enjoying their products while engaged in activities highlighting non-verbalized signs of wealth (golf courses, infinity pools, vacation spots). This way the company sells a lifestyle in addition to a product, luring well-to-do consumers.