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The Nissan Tiida Expandable Trunk ad campaign illustrates this convenient feature through traditional storage containers such as luggage and cardboard boxes. However, these containers have been given a unique twist. Their midsections have undergone an accordion-like treatment to show just how much the Nissan Tiida's trunk can accommodate.

Created by Lew´LaraTBWA, an ad agency based in Brazil, the Nissan Tiida Expandable Trunk ad campaign is both simple and clever. Instead of relying on a complicated concept or a complex image, this campaign goes for a minimalist idea that conveys the message loud and clear.

The Nissan Tiida Expandable Trunk ad campaign was creative directed by Aques Lewkowicz, Manir Fadel and Mariana Sá with photography by Manipula.