The Nissan #6XCHEAPER campaign pledges to provide free taxi rides in exchange for tweets. The venture aims to draw attention to the Japanese company’s electrically-powered LEAF vehicles, and to the electric car movement in general.
Citizens of London and Amsterdam who pair the hashtag #6XCHEAPER with a destination of their choosing may now receive complimentary transportation. The hashtag is driven by the inexpensive nature of Nissan’s electric cars. As they are approximately 6 times cheaper to fuel than a petrol-based automobile, buyers can benefit financially from the design while making an environmental investment.
The #6XCHEAPER project speaks to a broader shift towards electric products. And while many manufacturers are jumping on this green train, few have been able to imitate Nissan’s eco-friendly social media blasts.
Stats for Electric Car Campaigns
Trending: Older & Mild
Research: 1,153 clicks in 200 w
Interest: > 3 minutes
Concept: Electric Car Campaigns
Related: 81 examples / 62 photos
Segment: Males, 18-55+
Comparison Set: 30 similar articles, including: green cafe racers, elevator-sized electric cars, and downsized gas guzzlers.
Electric Car Campaigns
More Stats +/-
Elevator-Sized Electric Cars
Green Cafe Racers
Downsized Gas Guzzlers
Disassembling Electric Vehicles
Sporty Electric Vehicles