Seaside Aqua Sneakers
Comfort was also an important factor in this shoe; the insole was made with a Lunerlon material to provide even more support for the foot's arch. Covered in a bright aqua and suede material, the new Nike SB Koston One Paradise shoe is every skater's dream.
Implications - Businesses that devote their efforts to providing a particular group of consumers with qualities and products fit to match their needs will fare well in today's industry. Consumers will be drawn to those products that were specifically designed to complement their individual lifestyles.