Potential

Nike Joga3 in NYC

By: Ian Cooke - Published:   Updated: Apr 21 2011 • References: coolhunting
What’s new from Nike?  Soccer Ball Vending Machines!  At Chelsea Piers in NYC, balls are often lost after big goals are scored. Now, the game doesn’t have to stop.  I suppose the machines also cater to impulsive soccer players…

Implications - Vending machines have traditionally been used to dispense candy bars and other sweets, but innovative companies such as Nike are re-imagining this traditional machine. By filling up a vending machine with a product, businesses not only create buzz, but they also cut down on the cost of running and operating a retail store location. This is an ingenious idea that many brands should take note of.

Stats for Soccer Ball Vending Machine Trending: Older & Buzzing
Traction: 15,830 clicks in 434 w
Interest: 3.6 minutes
Concept: Soccer Ball Vending Machine
Related: 57 examples / 44 photos
Segment: Males, 4-35
Comparison Set: 21 similar articles, including: superhero projection stunts, 42 amazing vending machines, and residential entertainment complexes.