Soccer Ball Vending Machine
Nike Joga3 in NYC
Implications - Vending machines have traditionally been used to dispense candy bars and other sweets, but innovative companies such as Nike are re-imagining this traditional machine. By filling up a vending machine with a product, businesses not only create buzz, but they also cut down on the cost of running and operating a retail store location. This is an ingenious idea that many brands should take note of.