Nike Joga3 in NYC
What’s new from Nike? Soccer Ball Vending Machines! At Chelsea Piers in NYC, balls are often lost after big goals are scored. Now, the game doesn’t have to stop. I suppose the machines also cater to impulsive soccer players…
Implications - Vending machines have traditionally been used to dispense candy bars and other sweets, but innovative companies such as Nike are re-imagining this traditional machine. By filling up a vending machine with a product, businesses not only create buzz, but they also cut down on the cost of running and operating a retail store location. This is an ingenious idea that many brands should take note of.
