To generate some buzz around the launch of the Nike Lunar Glide+ 4 and the Nike Flyknit sneakers, Nike Japan is hosting the Nike Innovation Hunt. Folks are invited to grab a map and hunt down works of art scattered throughout Tokyo that are inspired by Nike's newest technology.
Nike has chosen some very futuristic and forward-thinking designs as its treasure to be found. I am assuming that all the pieces are usable, which makes the skateboard and sports ball even more intriguing. As a big fan of designer toys, my favorite is the neon knit teddy bear, which is a great mix of nostalgia and ironic-chic.
Working with artists and holding events that are open to the general public for free is a great way to build a healthy relationship with fans and generate hype around product releases. The Nike Innovation Hunt accomplishes this. Now I just have to wait for the hunt to be held a bit closer to my own home.
Stats for Futuristic Sport-Inspired Art
Trending: Older & Mild
Research: 4,106 clicks in 194 w
Interest: 2.7 minutes
Concept: Nike Innovation Hunt
Related: 75 examples / 58 photos
Segment: Males, 4-35
Comparison Set: 28 similar articles, including: sporty ballet shoes, american olympic medalist sneakers, and floral sporty sneakers.
American Olympic Medalist Sneakers
Sporty Ballet Shoes
Floral Sporty Sneakers
Envisioned Athletic Technology
Bright Dragon USBs