Nike Gladiateur Kicks it Crazy Old-School With Modern Twist on Warrior Shoes
The Nike Gladiateur shoe is half high-top running shoe, half gladiator sandal. I have no clue what inspired the Roman warrior-esque sneakers, but I would have loved to have seen Russell Crowe rock a pair in 'Gladiator.' Are you not entertained?
Implications - Gladiator sandals hit the mainstream and gained popularity in 2009, but now these fashionable kicks are donned by a large majority of trendy individuals. Consumers are looking for style, but they are also craving individuality and these sneakers feed this desire. Companies can benefit from this by making slight changes to a mainstream product to give it that extra appeal.