The Nike Found Tumblr Reveals a Different Side to Workout-Ready Gear

By: Leslie Chen - Published: Feb 8, 2012 • References: nikefound.tumblr & nikefound.tumblr
Although Nike is usually associated with athletes and going to the gym, the Nike Found Tumblr shows an entirely different side to the iconic sportswear company.

The creator Amanda Needham says the Tumblr is "a way to document Nike’s evolving and diverse culture," according to the blog. It's not surprising that Needham is an international stylist; the photos on the Nike Found Tumblr show girls from around the world wearing the usual workout gear in fun and fashionable ways. I probably wouldn't even know these girls were wearing Nike if I saw them walking down the street.

Check out the Nike Found Tumblr for some inspiration on how you can turn that running shoe or armband into an outfit worthy of a second glance. Stats for Fashionable Sportswear Blogs Trending: Older & Average
Research: 9,184 clicks in 224 w
Interest: 1.3 minutes
Concept: Nike Found Tumblr
Related: 109 examples / 84 photos
Segment: Females, 18-55
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