Rockstar

Nike Launches "AW77" Hoodies With the Help of Famous Athletes

By: Robyn Currie - Published: • References: hypebeast
Nike continues to use its clout as a major sportswear provider to great success with the launch of its new “AW77” hoodie and the ad campaign that goes with it.

Featuring some of today’s hottest sport stars like Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and master photographer David Sims, this photo spread is epic. Taking Nike’s master design, and running with it (no pun intended) the athletes let loose their off the court personalities in the spread for the Nike AW77 hoodies. Stats for Hot Jock Cross-Branding Trending: Older & Mild
Traction: 8,738 clicks in 272 w
Interest: 4 minutes
Concept: Hot Jock Cross-Branding
Related: 94 examples / 72 photos
Segment: Males, 18-35
Comparison Set: 34 similar articles, including: diy personalized nike sneakers, barbie-inspired sportswear, and design your own sportswear.