Nike continues to use its clout as a major sportswear provider to great success with the launch of its new "AW77" hoodie and the ad campaign that goes with it.
Featuring some of today’s hottest sport stars like Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and master photographer David Sims, this photo spread is epic. Taking Nike’s master design, and running with it (no pun intended) the athletes let loose their off the court personalities in the spread for the Nike AW77 hoodies.
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Concept: Hot Jock Cross-Branding
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Segment: Males, 18-35
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