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Hot Jock Cross-Branding Edit
Nike Launches "AW77" Hoodies With the Help of Famous Athletes

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Hot Jock Cross-Branding
Nike Launches
Hot Jock Cross-Branding - Nike Launches
Hot Jock Cross-Branding - Nike Launches
Hot Jock Cross-Branding - Nike Launches
Hot Jock Cross-Branding - Nike Launches
Hot Jock Cross-Branding - Nike Launches
Hot Jock Cross-Branding - Nike Launches
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Hot Jock Cross-Branding - Nike Launches
Nike Launches "AW77" Hoodies With the Help of Famous Athletes
 Published: Sep 3, 09
Comments: 2 Views: 2,112

Nike continues to use its clout as a major sportswear provider to great success with the launch of its new “AW77” hoodie and the ad campaign that goes with it.

Featuring some of today’s hottest sport stars like Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and master photographer David Sims, this photo spread is epic. Taking Nike’s master design, and running with it (no pun intended) the athletes let loose their off the court personalities in the spread for the Nike AW77 hoodies.

References:  hypebeast

Filed In:  branding,  celebs,  fashion,  lifestyle,  marketing,  sports






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Hot Jock Cross-Branding or comment about Nike Launches AW77 Hoodies With the Help of Famous Athletes.

Marianna Tsenglevich on Sep 3, 09  0 Trends   3 Comments
Cool. Would be nice to know when these will be in stores
Marianna Tsenglevich on Sep 3, 09  0 Trends   3 Comments 0
Marissa Liu on Sep 22, 09  829 Trends   423 Comments
I really like this hoodie, the hood looks like it actually comes over the head and would stay on
Marissa Liu on Sep 22, 09  829 Trends   423 Comments 0


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Hot Jock Cross-Branding