Star

Nicolai Howalt 'Car Crash' Series Takes a Closer Look at Bumps & Scratches

By: Joanne Lam - Published: Jul 17, 2010   Updated: Jul 7 2011 • References: nicolaihowalt and ssense
The Nicolai Howalt 'Car Crash' series gives crashed automobiles an artistic spin. Having worked with destroyed autos before, artist Nicolai Howalt zooms in on bumps, dents and scratches within this spread and creates an abstract and unrecognizable perspective on broken-down cars.

Featuring dented shadows and shiny contrasts, these pieces almost look like digital works as opposed to photographs, making it difficult for the audience to decipher these images.

Implications - As businesses continue to introduce a surplus of generic, replicated products onto the market, consumers are in the search of fresh and unusual concepts and ideas. Businesses that are able to transform something old into something new have the potential of meeting such consumer demands. In doing so, they will offer consumers an alternate perspective of otherwise common products.