The 'New York Writes Itself' project was born from observing the diversity of people in New York City and a desire to find a way to communicate their collective story. The project is asking New Yorkers to go to the website and submit their tidbits that will be included in the story.
What I particularly like about 'New York Writes Itself' is that it is a collective effort to tell the tale of a city. What's more, it appears to be phenomenal way to tell the many stories that run through the veins and soul of the Big Apple.
Implications - Crowdsourcing initiatives are a remarkable way to get consumers actively involved. The 'New York Writes Itself' project taps into this idea and has the potential to go viral as a result. Companies should use this as a template for future marketing initiatives.
Stats for Crowdsourced Megacity Narratives
Trending: Older & Mild
Research: 724 clicks in 249 w
Interest: > 3 minutes
Concept: New York Writes Itself
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: big apple street captures, big apple street shoots, and 32 new york city street shoots.
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