The New Vetements' Sneakers Feature Perforated Branding
Ellen Smith — December 27, 2017 — Fashion
References: vetementswebsite & highsnobiety
Sneaker heads are in for a surprise in the upcoming months, as the new Vetements sneakers offer wearers a stylish shoe with a silhouette that bares a resemblance to the iconic Stan Smith sneaker.
The white shoe features a red heel tab that offers a boast of color, making for a piece that's sure to turn heads. Most notably, however, is the shoe's perforated design, which covers the entire shoe with the Vetements text. The shoe is comprised of a high-quality leather, resulting in a shoe that was built with longevity and comfort in mind.
The new Vetements sneaker was introduced as part of the brand's Spring/Summer 2018 line and is expected to be released shortly.
The white shoe features a red heel tab that offers a boast of color, making for a piece that's sure to turn heads. Most notably, however, is the shoe's perforated design, which covers the entire shoe with the Vetements text. The shoe is comprised of a high-quality leather, resulting in a shoe that was built with longevity and comfort in mind.
The new Vetements sneaker was introduced as part of the brand's Spring/Summer 2018 line and is expected to be released shortly.
Trend Themes
1. Perforated Design - The trend of incorporating perforated designs in shoes has potential for disruptive innovation in the footwear industry.
2. Brand Logo Sneakers - The trend of incorporating brand logos into sneaker designs presents an opportunity for disruptive innovation in the fashion industry.
3. Minimalist Silhouettes - The trend of using minimalist silhouettes in footwear design could be a disruptive innovation opportunity for the athletic shoe industry.
Industry Implications
1. Footwear - The footwear industry has the opportunity to innovate by incorporating unique designs like perforated details or brand logos into their products.
2. Fashion - The fashion industry has the opportunity to innovate by incorporating unique design details like perforated logos into their apparel and accessory lines.
3. Athletic Apparel - The athletic apparel industry could innovate by combining minimalist silhouettes with high-quality materials to create comfortable yet stylish workout gear.
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