Potential
This new 'VertaBrate' back massager from designer Jacob Ballard may be the most convenient way to alleviate back pain. The problem with many conventional back massagers is they require the user to sit or lay against them to work effectively.

With the 'VertaBrate' massager, however, the device is strapped on to cling to the user's spine while targeting key muscles. Soon, back pain sufferers may be able to take their massage therapist wherever they go!

Implications - The VertaBrate uses sticky pads to bend over the shoulders and cling to the body. Then, the arms begin a deep massage by embedding four vibrating nodes in the back.