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Extendads Edit
Google Offers "Scroll for More" Ads

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Extendads - Google Offers
Google Offers "Scroll for More" Ads
 Published: Apr 6, 08
 Views: 946

Google wants to leverage the real estate publishers have allocated to display their ads by giving readers more ads at their option. Have you noticed the little < >

arrows?  They will let you scroll to get more contextually appropriate ads to click on. With click through rates falling rapidly, Google needed to come up with a boost to keep revenues growing.

References:  adwords.google

Filed In:  business,  internet,  pop culture








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