Extendads - Google Offers "Scroll for More" Ads

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Going Like Sixty
 On: Apr 6, 08
1675 Trends
246 Comments


Extendads - Google Offers "Scroll for More" Ads [Edit]


Extendads - Google Offers Click for Larger Image

Google wants to leverage the real estate publishers have allocated to display their ads by giving readers more ads at their option. Have you noticed the little < > arrows?  They will let you scroll to get more contextually appropriate ads to click on. With click through rates falling rapidly, Google needed to come up with a boost to keep revenues growing.





Via: adwords.google  


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